TO: Mayor and Commissioners
FROM: Jeffrey L. Oris, CEcD, Assistant City Manager
THROUGH: Terrence R. Moore, ICMA-CM
DATE: August 19, 2024
Title
APPROVAL OF RESOLUTION NO. 124-24 APPROVING THE OLD SCHOOL SQUARE RE-BRANDING PACKAGE SUBMITTED BY THE DELRAY BEACH DOWNTOWN DEVELOPMENT AUTHORITY FOR USE IN MARKETING OF THE OLD SCHOOL SQUARE CAMPUS.
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Recommended Action:
Recommendation
Motion to approve Resolution No. 124-24 approving the Old School Square re-branding package submitted by the Delray Beach Downtown Development Authority for use in marketing of the Old School Square Campus.
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Background:
Per Section 5.k.of the Interlocal Agreement with the Downtown Development Authority for the management and operation of the Old School Square Campus, the "DDA shall be responsible for re-branding the OSS Campus subject to approval by the City Commission. The DDA has spent several months working with a marketing firm to prepare a full re-branding program, including a new logo, for the OSS Campus. They are now prepared to unveil the re-branding elements and seek the required approval of the City Commission.
A more detailed memorandum from, DDA Executive Director Laura Simon is attached.
City Attorney Review:
N/A
Funding Source/Financial Impact:
Re-branding is undertaken at the expense of the DDA though funds may come from the management fees provided by the City.
Timing of Request:
The DDA would like to begin the re-branding as soon as possible so everything is in place for next season.