TO: Mayor and Commissioners
FROM: Joan K. Goodrich, Economic Development Director
THROUGH: Mark R. Lauzier, City Manager
CC: Caryn Gardner-Young, Assistant City Manager
DATE: November 7, 2017
Title
2017 SMALL BUSINESS SATURDAY - NOVEMBER 25, 2017 - PROCLAMATION
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Recommended Action:
Recommendation
Proclaim November 25, 2017 as Small Business Saturday in Delray Beach, Florida.
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Background:
Small Business Saturday is a day dedicated to supporting local small businesses across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving.
The Delray Beach Office of Economic Development, the Delray Beach Downtown Development Authority (DDA) and the Greater Delray Beach Chamber of Commerce have once again been selected as Shop Small Neighborhood Champions supporting, promoting and growing the Shop Small movement.
Delray Beach local small businesses are encouraged to register directly with American Express to fully leverage this annual local shopping promotion program and to also share selfies and Shop Small team videos with the DDA for use throughout the month-long marketing and advertising campaign.
Residents and visitors, on the other hand, are asked to shop local with Delray Beach merchants on Small Business Saturday and during the holiday season to boost the local economy. When we shop local, our community’s wealth and prosperity is increased since for every $1 spent locally it is recirculated at least three (3) more times. By shopping locally, we also help create jobs and drive local charitable giving. Surveys have shown that nearly 75 percent of small business owners donate some portion of their profits to charitable organizations each year.
To learn more about the 2017 Delray Beach Small Business Saturday and Shop Small initiative featuring merchant promotions and specials, visit weheartsmallbiz.org, downtowndelraybeach.com or delraybeach.com.
City Attorney Review:
Not applicable.
Finance Department Review:
Not applicable.
Funding Source:
Not applicable.
Timing of Request:
Timing sensitivity due to month-long promotion and campaign.