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File #: 18-0006 CRA    Version: 1 Name:
Type: CRA Report Status: Agenda Ready
File created: 6/1/2018 In control: Community Redevelopment Agency
On agenda: 6/11/2018 Final action:
Title: DELRAY BEACH MARKETING COOPERATIVE - FY 2017-18 2ND QUARTER REPORT
Attachments: 1. Agenda Cover Report, 2. DBMC Second Quarter Report
Date Ver.Action ByActionResultAction DetailsMeeting DetailsVideo
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TO:                                           CRA Board of Commissioners

FROM:                       Krista Walker, Contract Manager

THROUGH:                      Jeff Costello, CRA Executive Director

DATE:                      June 11, 2018

 

Title

DELRAY BEACH MARKETING COOPERATIVE - FY 2017-18 2ND QUARTER REPORT

 

Body

Recommended Action:

Recommendation

Receive and file.

 

Body

Background:

The CRA contributed $355,910 to the DBMC in the CRA FY 2017-2018 budget which represents 49% of the DBMC’s budget of $728,510. 

                     

The DBMC’s marketing endeavors for January - March 2018 are reported in the attached PR Impressions report.  For the second quarter the DBMC reports the following public relations impressions and the value:

 

                     Media Outlet Articles (National and International): 62 million impressions.

                     Local Newspaper Articles and Radio: 780,000 impressions. 

                     Social Media Analytics: 122,000 impressions.

 

Based upon the above, there were 63 million impressions.

 

Please refer to the attached Dashboard Highlights for more detail.

 

Attachment(s): PR Impressions Report, Dashboard Measurable Reports, DBMC’s Quarterly Budget Report, DBMC’s Balance Sheet.

 

CRA Attorney Review:

N/A

 

Finance Review:

N/A

 

Funding Source/Financial Impact:

CRA G/L #:  7321 DBMC - Downtown Marketing & Promotion

 

Timing of Request:

N/A