TO: CRA Board of Commissioners
FROM: Krista Walker, Contract Manager
THROUGH: Jeff Costello, CRA Executive Director
DATE: June 11, 2018
Title
DELRAY BEACH MARKETING COOPERATIVE - FY 2017-18 2ND QUARTER REPORT
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Recommended Action:
Recommendation
Receive and file.
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Background:
The CRA contributed $355,910 to the DBMC in the CRA FY 2017-2018 budget which represents 49% of the DBMC’s budget of $728,510.
The DBMC’s marketing endeavors for January - March 2018 are reported in the attached PR Impressions report. For the second quarter the DBMC reports the following public relations impressions and the value:
• Media Outlet Articles (National and International): 62 million impressions.
• Local Newspaper Articles and Radio: 780,000 impressions.
• Social Media Analytics: 122,000 impressions.
Based upon the above, there were 63 million impressions.
Please refer to the attached Dashboard Highlights for more detail.
Attachment(s): PR Impressions Report, Dashboard Measurable Reports, DBMC’s Quarterly Budget Report, DBMC’s Balance Sheet.
CRA Attorney Review:
N/A
Finance Review:
N/A
Funding Source/Financial Impact:
CRA G/L #: 7321 DBMC - Downtown Marketing & Promotion
Timing of Request:
N/A